Amman : Zain Innovation Campus (ZINC) hosted a series of insightful discussions throughout the holy month of Ramadan, bringing together over 110 young entrepreneurs and professionals to explore key trends shaping the business and technology landscape. The sessions aimed to expand knowledge, drive innovation, and keep pace with evolving market dynamics.

Kicking off the series, ZINC welcomed Dr. Saifedean Ammous for a session titled "Bitcoin and the Future of Money." The discussion delved into blockchain fundamentals, cryptocurrency trends, and the differences between local and global markets. It also covered long-term investment strategies, emerging opportunities, and regulatory expectations in Jordan.

The second session focused on "Building and Growing a Brand in the Physical Market," featuring Dana Al-Fayez and Tala Seraj. They shared expert insights on brand expansion beyond digital platforms, offering practical strategies for establishing a presence in bazaars, pop-up shops, and retail spaces. Attendees gained valuable advice on designing engaging customer experiences that leave a lasting impact.

The final session, "Adapting to the Modern CI/CD Environment," examined the latest advancements in Continuous Integration and Continuous Deployment (CI/CD) in software development. The discussion emphasized on the importance of adopting these methodologies to optimize workflows and enhance product quality.

With strong participation from aspiring entrepreneurs and tech enthusiasts, these sessions reinforced ZINC’s commitment to fostering innovation and providing a platform for knowledge exchange. By addressing emerging trends and industry shifts, ZINC continues to equip young talents with the tools and expertise needed to strengthen their business prospects and navigate the evolving market landscape.