Zain Group announced that it had been awarded the ‘Best Telco Operator’ accolade for 2022 at the prestigious Telecoms World Middle East Awards event held in Dubai on 24 May.

According to a Zain statement on Sunday, the awards were bestowed on Zain by a panel of expert judges assembled by Terrapinn, the organizers of the prestigious annual Telecoms World Middle East Conference and Awards. The event recognizes outstanding performance in key telecom-related areas throughout the Middle East and shines a spotlight on leading players who have contributed to making the sector one of the most dynamic globally.

On technological innovations, the statement added that the digital services sector, ZainTech, Zain Group’s one-stop digital and ICT solutions arm driving the transformation of enterprises and governments across the region, was recognized with the ‘Best Digital Service’ award.

ZainTech provides a center of excellence and managed solutions across multiple ICT verticals including cloud, cybersecurity, big data, IoT, artificial intelligence, smart cities, drones, robotics, and emerging technologies.

Zain’s value creation has been driven by tangible developments, including talent development incorporating its Diversity and Inclusion program; heavy investment in 4G, 5G, and Fiber network upgrades; and digital innovation, including the creation of ZainTech, Zain Global Connect, Dizlee API platform, Zain Esports, ZainCash, Tamam and Yaqoot (Saudi Arabia) and Oodi (Iraq). The statement highlighted

the company’s corporate sustainability programs, including climate initiatives, eye-catching marketing, and social media campaigns, have continued to capture hearts and minds across the region.

Commenting on the ‘Best Telco Operator’ and ‘Best Digital Service’ recognition, Bader Al-Kharafi, Vice-Chairman and Zain Group CEO said: "The successful implementation of our ‘4Sight’ strategy is creating value for all stakeholders and fulfilling our brand promise of unlocking opportunities for customers, enterprises, and the government entities we serve".

"This recognition rewards the dedication and passion of every Zain employee who, despite the challenges of the pandemic, has remained professional and focused on continuing to offer exemplary service throughout," he added.