The Jordan Investment Commission (JIC) is undergoing a "digital transformation journey” to keep up with the world’s rapid technological advances and create a competitive investment environment.

 "The JIC is on the path to digitise multiple investment services,’’ Faredon Hartouqa, the acting chairman of the commission, told The Jordan Times on Wednesday. 

A group of the JIC’s employees are now qualified to implement the Artificial Intelligence Maturity Assessment (AIMA). The JIC has given the newly trained employees internationally accredited certificates in "artificial intelligence and future management tools”.

The AIMA assessment enables potential investors to assess and certify their artificial intelligence competences according to globally recognised standards.

"Artificial intelligence tools will not, in any way, replace the JIC employees; technology will complement, not replace, human work,” Bilal Abu Zeid, the JIC spokesperson, told The Jordan Times.

Abu Zeid added that artificial intelligence will optimise JIC’s activities through enabling potential investors, specifically international ones, to register and obtain all the required licences online.  

"Artificial intelligence will increase the JIC’s performance,’’ Abu Zeid said.

The aim of using artificial intelligence is to help businesses’ adapt to rapidly changing technologies and support their future success, according to a JIC statement sent to The Jordan Times.

"Big data and artificial intelligence have a transformative potential for the investment sector,” Ahmad Hilal, a business information technology specialist, told The Jordan Times.

Artificial intelligence employs diagnostic analyses through considering strategic plans, competitive advantage and the economic value of any potential investment, he said.

With artificial intelligence, potential investors will not have to intensively research the market, therefore easing the investment process, Hilal added.