Throughout 2025, Zain Jordan continued to strengthen its position as an active national partner across a wide range of major national, sports, cultural, social, tourism, economic, and technology events. This extensive engagement reflects the company’s commitment to its social responsibility, its close connection with diverse community segments, and its dedication to reinforcing national identity, pride, and belonging.

Zain marked Jordan’s 79th Independence Day by organizing a large-scale national celebration at King Abdullah II Gardens, attracting a wide public turnout and creating a vibrant atmosphere that celebrated national achievements. The company also took part in celebrations marking the birthday of His Majesty King Abdullah II Ibn Al Hussein, organizing a large motorcycle parade that departed from Zain’s headquarters and toured the streets of Amman, embodying loyalty and national pride. In addition, Zain celebrated Jordan Flag Day by launching a giant Jordanian flag across the skies of the capital, in a symbolic gesture reflecting its pride in national symbols and its commitment to unifying occasions that strengthen national values.

In line with its focus on innovation and the ICT sector, Zain sponsored several leading technology events held across the Kingdom. Most of these events were the Cybersecurity Advancement, Innovation and Technology Conference and Exhibition (C8 2025), held under the patronage of His Royal Highness Crown Prince Al Hussein bin Abdullah II at The Convention Center -Dead Sea. The event was organized by the National Cybersecurity Center, the Jordan Design and Development Bureau (JODDB), and SOFEX Jordan. Zain’s sponsorship underscored its support for advanced technology sectors and its commitment to Jordan’s digital transformation journey and positioning the Kingdom as a regional hub for innovation.

Zain also participated as a Gold Sponsor of Jordan Fintech Festival 2025, held under the patronage of H.E. Dr. Adel Sharkas, Governor of the Central Bank of Jordan, and organized by the Central Bank in cooperation with the Arab Monetary Fund, GIZ, and the Association of Banks in Jordan. Additionally, Zain served as the exclusive telecommunications sponsor of the Aqaba International Insurance Conference, bringing together industry leaders and decision-makers from Jordan and the region. Toward the end of the year, Zain sponsored the Jordan International Freight, Logistics and Customs Exhibition and Conference (JIFEX 2025), held in Aqaba with broad regional and international participation.

During 2025, Zain renewed its long-standing strategic partnership with the Greater Amman Municipality, sponsoring its year-round events, most notably the Amman Summer Festival 2025, held for its 17th edition at Al Hussein Parks. Zain organized interactive activities for families and children, distributed prizes, and offered special promotions on its services to festival visitors.

As part of its continued support for sports and youth, Zain announced its exclusive sponsorship of the Jordan Basketball Federation for 2025, supporting national teams, the Premier League clubs, and all federation activities. The company also supported several padel tournaments in cooperation with the Jordan Tennis Federation, renewed its strategic partnership with Jordan Motorsport, sponsoring major events such as the Al Hussein Hill Climb – Al Rumman and the Jordan Baja International Rally, and sponsored the 8th edition of the Jordan Riders Rally to support tourism in the Golden Triangle. Additional sponsorships included the Harley Davidson Riders Parade, the Bromine Women’s Marathon organized by Run Jordan, Red Bull Jodan English Goal, and the local finals of Red Bull Padel Dash, qualifying winners for Spain, as part of Zain’s strategic partnership with Red Bull.

Zain’s sports sponsorships also extended to children and youth, through its support of junior football and basketball leagues in several schools, aiming to encourage sports participation and identify emerging talents.

The company renewed its strategic partnership with the King Abdullah II Special Operations Training Center (KASOTC), in cooperation with the Jordan Armed Forces – Arab Army, by sponsoring the 14th edition of the Annual Warrior Competition, which witnessed wide international participation.

Zain also sponsored the 10th edition of HORECA Jordan, the Kingdom’s largest hospitality and food & beverage exhibition, attracting visitors from Jordan and across the region.

In the cultural and arts sector, Zain sponsored "Layali Amman”, organized by 16 of May Entertainment, featuring exceptional concerts by Kadim Al Sahir, Wael Kfoury, and Abeer Neme. The company also supported the Amman International Film Festival – Awal Film, reflecting its belief in the role of arts, particularly film, in cultural expression, creative industries, and tourism promotion. Additionally, Zain organized a dedicated pavilion for 20 Jordanian designers at the Lebanese Bazaar, empowering local designers and enabling them to access new markets.

Zain’s social sponsorships included the 19th annual gala of the Palestine International Foundation, the renewal of its sponsorship of the 61st Diplomatic Bazaar, and numerous charitable and community bazaars, reinforcing its ongoing support for humanitarian and social initiatives.

Through this diverse and extensive presence throughout 2025, Zain Jordan reaffirms its commitment to supporting major national, sports, cultural, social, and tourism events, contributing to economic growth, community development, and tourism promotion, while building long-term partnerships that create sustainable positive impact and reflect its role as a national company supporting Jordan’s development journey.

For more information about Zain’s services and offers, please visit www.jo.zain.com or Zain eShop at eshop.jo.zain.com.