Nayrouz News Agency :
Safa Soft, a leading provider of travel technology solutions, announces its participation for the second consecutive year as a Knowledge Partner in the second edition of the Umrah & Ziyarah Forum 2025, held at the King Salman International Conference Center in Madinah from April 14 to 16, 2025.
This global forum serves as a premier platform bringing together business leaders, decision-makers, service providers, entrepreneurs, and innovators from around the world to exchange expertise and explore ways to enhance the experience of Umrah pilgrims and visitors.
Under the leadership of CEO Hussam Al-Asaly, Safa Soft aims to showcase its extensive expertise in developing digital projects in collaboration with governmental entities, further solidifying its position as a trusted partner in this vital sector. As a Knowledge Partner for the second year, the company has led six specialized focus groups, comprising experts from diverse industries. These groups worked to analyze challenges and offer practical, implementable solutions across the entire Umrah service journey—from visa issuance to trip management, accommodation, transportation, and post-Umrah services.
The outcomes of these efforts have resulted in valuable recommendations and research-based content that have been officially integrated into the forum’s agenda, enriching its intellectual contribution. Commenting on this initiative, CEO Hussam Al-Asaly stated:
"Our participation in the Umrah & Ziyarah Forum reflects our firm belief that technology can drive a qualitative transformation in the experience of pilgrims. Through collaboration with specialized teams, we are redrawing the map of Umrah services to meet the expectations of new generations and align with the rapid evolution of the digital world.”
During the forum, Safa Soft will showcase a selection of its leading digital solutions, including:
•Safa Visa: An advanced digital platform for secure and integrated Umrah visa issuance, enabling travel agents and sub-agents worldwide to process applications swiftly and transparently, integrated with the systems of the Saudi Ministry of Hajj and Umrah.
•Bravo: A comprehensive Umrah program management system that enables seamless coordination and real-time communication between all relevant stakeholders—including travel agencies, hotel bookings, and transport providers—ultimately enhancing operational efficiency and pilgrim satisfaction.
•OTP (One Travel Platform): A unified platform that simplifies the pilgrim journey from booking to return. It offers flight, accommodation, ground transport booking, and trip guidance in a single, user-friendly experience.
It is worth noting that Safa Soft has built a strong reputation for credibility and professionalism in its engagements with government institutions, backed by over 15 years of experience in executing strategic digital projects. A prime example is its partnership with Egypt’s Ministry of Tourism in the development and operation of the Egyptian Umrah Portal, which has significantly elevated transparency and regulatory standards within the country’s Umrah market.
These efforts affirm Safa Soft’s continued commitment to enhancing Umrah and Ziyarah services through innovation and digital transformation, in alignment with the goals of Saudi Vision 2030. The company aims to expand collaborations with local and international stakeholders to deliver an exceptional, seamless, and sustainable Umrah experience.
